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Mobilųjų skelbimų pajamų kiekis dvigubėja
Daugelis judriojo ryšio vartotojų teigia, jog jiems nepatinka nuolat siunčiamos reklamos į jų išmaniuosius telefonus ar planšetinius kompiuterius. Tačiau yra manoma, jog pagal pernai buvusias pajamas šių reklamų pajamos 2011 m. turėtų padvigubėti.
Vaizdo ir garso skelbimai skirti mobiliesiems telefonams yra sparčiausiai besivystantis sektorius, o skelbimai, kurie yra susiję su paieška ir žemėlapiais, teikia aukščiausias pajamas. Reklamos pajamos yra tai, ką produkto kūrėjai, reklamuotojai ir leidėjai išleidžia skelbimams, o ne kiek patys skelbimai skatina pirkimus.
Mobilieji skelbimai gali būti siunčiami tuo metu, kai asmuo yra šalia parduotuvės ar kitais būdais. Reklamos pajamos taip sparčiai auga dėl nuolat perkamų planšetinių kompiuterių ir išmaniųjų telefonų.
- Autorius: Pergale | Data: 19, Birželis 2011 17:24 | Tipas: Kita (364)
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